Mailing lists: spam best practices

In order to prevent being labeled a spammer, you need to ensure that your intended recipients have given their consent to receiving an email via some affirmative means, such as a double opt-in procedure.

It is also important that you have procedures in place that would allow the recipient to easily revoke their consent i.e. an ‘unsubscribe’ or ‘remove’ link in the mail.

Best Practices to conduct a legitimate mailing list: