Mailing lists: spam best practices

In order to prevent being labeled a spammer, you need to ensure that your intended recipients have given their consent to receiving an email via some affirmative means, such as a double opt-in procedure.

It is also important that you have procedures in place that would allow the recipient to easily revoke their consent i.e. an ‘unsubscribe’ or ‘remove’ link in the mail.

Best Practices to conduct a legitimate mailing list:

  • Make use of a double opt-in procedure. Not only must the user take action to add himself to a list, but he then receives a confirmation email of his subscription. He must reply to the email to be added to the list. This is done to ensure that the customer did not subscribe by mistake or somebody else did not subscribe him to receive your regular email.
  • A ‘remove’ or ‘unsubscribe’ link (an opt-out procedure) must be provided to make it easier for the recipient to revoke consent or to terminate their subscription. Mailings must cease promptly once a subscription is terminated.
  • Mailing list administrators must take adequate steps to ensure that their lists are not used for abusive purposes.
  • Avoid multiple font sizes and colours as these promote mail being flagged as spam.
  • Blank spaces increase your spam percentage allocated by most scoring systems.

What's so special about us?

There are so many companies and individuals offering websites out there, so why should you use DiG to create and manage your online business presence?

Yes we have years of coding and design knowledge and we are very good at building websites, but we also have actual business management experience and an understanding of what it takes to run a business from logistics through to marketing. This is were our offering differs. We use those years of industry experience to develop online tools to assist with your business work flow and processes. This automation will not only save you time and prevent task repetition but  it will also ensure that all your processes are compliant with current legislation.

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We are not cheap . . .

. . . but we do, however, offer reasonable Website Subscription Plans that make our services affordable and accessible, without sacrificing quality.  This is a great option for smaller to mid-size companies who need a great website on a budget and who also need our regular Monthly Marketing, Social Media and SEO support.

There’s always someone willing to do it cheaper, but . . .

. . . generally, when you find someone willing to do a cheap website, that is what you are getting – a cheap website, and there is always a catch to a cheap website!

Your website should work for you. It is your best employee. Would you underpay your best employee?

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