What is SEO?

What is SEO?

SEO (Search Engine Optimisation)
Another component that few people understand is SEO  or getting your website to appear higher up in searches. The most common wish for a website owner is to have people find them on the internet and one of the ways to be found is through searches and to achieve this your website requires SEO.

Unfortunately this term is very poorly understood and this is primarily because there are some unscrupulous individuals out there offering SEO  for one walloping big payment (after which they often do no more than either list you with a couple of search engines or maybe share a link to your site from one of their high visitation websites or just take your money and run) as a one time fix like a one pill will cure all. Nothing could be further from the truth.
SEO is an ongoing multifaceted process that involves the correct metadata set up and usage for all the content on your website along with regular monthly activity like creating articles on your website for the internet to read posting these articles to social media to ensure visitation and reliability, relativity of the content in those articles to pull searches.

Many people ask why do I need articles on my website I just want it to be a one page advert. Well unfortunately the internet is not static and if your website is not actively growing and interactive  to what is happening on the internet then it will become totally lost amoungst all the noise that is the mass of competing websites on the world wide web.

Search Engines have very complicated algorithms that determine ranking in searches

What is white hat SEO?

White hat SEO is a term used to describe all the search engine optimization techniques that are in accordance with ethics and Google’s guidelines. It is a long-term approach that focuses on the user satisfaction and content quality rather than ranking better at all costs.

The term is often used in the opposition to the so-called black hat SEO. This dichotomy originates in the classic Western movies, where the good guys and bad guys were distinguished by the color of the hat.

White Hat SEO Meme Morpheus

White hat SEO does not rely on the “shortcut” techniques such as buying backlinks or spam. Instead, the main emphasis is on quality content, perfect on-page optimization and great user experience.

How to do white hat SEO?

The term white hat SEO is usually used only in the opposition to black hat SEO tactics, so to “do white hat SEO” basically means “to do SEO”.

Quality content

The cornerstone of each SEO strategy is engaging,  high-quality content that answers the query and satisfies the user’s search intent.

In order to write good content, it is important to analyze what people are looking for. A proper keyword research can help you find ranking opportunities or optimize your existing content to achieve better results.

Keyword tools such as KWFinder will help you find keywords that are relevant, popular and achievable.

Technical and on-page SEO

There are many technical aspects that need to be covered in order to succeed in organic search. A good website must stand on solid ground.

This means it has to have a quality web hosting and be well-coded and optimized for all the devices. Page speed plays a big role in SEO too as it is a confirmed ranking factor.

Search engine optimization also includes many on-page tweaks, strategies and techniques. The in-page SEO best practices include user friendly URLs and well-optimized title tags and meta descriptions.

Great UX

Although user experience design and optimization is a separate field, it influences the SEO indirectly. Even more so since Google’s AI uses data from the user’s behavior to serve the best search results.

In general, it is important to make your website easy to navigate and understand so that the users don’t have to leave just because they feel lost.

Link building

Although link buying is a big no no, it doesn’t mean that you can’t do anything to improve the link profile of the website in certain ways.

If the content is great, it is more probable that other websites will link to it naturally. Of course, you can help to promote it through email outreach or social media.

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What's so special about us?

There are so many companies and individuals offering websites out there, so why should you use DiG to create and manage your online business presence?

Yes we have years of coding and design knowledge and we are very good at building websites, but we also have actual business management experience and an understanding of what it takes to run a business from logistics through to marketing.
This is were our offering differs. We use those years of industry experience to develop online tools to assist with your business work flow and processes.
This automation will not only save you time and prevent task repetition but  it will also ensure that all your processes are compliant with current legislation.

WE OFFER ONGOING BUSINESS SOLUTIONS ...    ... not just websites!

There is something special about your business.

Our goal will be to let the world know what that is!

Proudly serving you from Melkbosstrand.


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We are not cheap . . .

. . . but we do, however, offer reasonable Website Subscription Plans that make our services affordable and accessible, without sacrificing quality.  This is a great option for smaller to mid-size companies who need a great website on a budget and who also need our regular Monthly Marketing, Social Media and SEO support.

There’s always someone willing to do it cheaper, but . . .

. . . generally, when you find someone willing to do a cheap website, that is what you are getting – a cheap website, and there is always a catch to a cheap website!

Your website should work for you. It is your best employee. Would you underpay your best employee?