Sales Funnel

Sales Funnel

A sales funnel is the marketing term for the journey potential customers go through on the way to purchase.

There are several steps to a sales funnel, usually known as the top, middle, and bottom of the funnel, although these steps may vary depending on a company's sales model.

This is the most common type of sales funnel today the SOCIAL MEDIA SALES FUNNEL!

Awareness and interest can be generated on social media portals. To be most effective you should use social media initially to make people aware of your brand and that you exist this is the awareness phase.

Then you can begin to make them realise that they have a need, this is the interest phase.

You should never jump the gun and make the mistake of offer them a solution on social media, as you have not yet built propriety with them. You have no control over them on social media platforms. Remember the social media platform's mission is to keep the visitor looking at advertising that they earn revenue stream from. So unless you are an advertiser on the platform the platform is most likely to offer your competitors ads to the solution you are offering.  The prospect would just run and compare your product or service to someone else's most likely going for whoever's price is least! So no you don't necessarily need to be paying for advertising on Social Media, but you should not be offering your solution on Social Media. Only build awareness and need with a hint of a solution on social media. Hinting that if they visit your website or contact you they will get the answer they need. 

So use media you control to build Propriety!
You need build this propriety either:

  • In Person. Ror this you need them to contact you preferably through a form on your website. This is so that you can get some information from them first and be prepared when contacting them.
  • Online Popup Chat. Also a tool on your website. This has the advantage of appearing like personal contact, but if you are not available for the chat you at least capture their contact information and possibly even their question for you have information when contacting them back.
  • Website Content. Using articles  you let the prospect know that you are an expert or specialise in what they need and are knowledgeable on their needs and introducing them to your team builds familiarity and trust.

This is the relationship phase. By now they are interacting with you on your website through your calls to action on the various articles or solution info pages, filling in your forms answering questions or in person.  This is a form of commitment on their part which helps build their relationship with you.

At this time the need you created on social media becomes a desire and that is when they take action and commit to a purchase of a product, a subscription or sign up for a service, this is the action stage.

The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases including:

  • Awareness Phase – in which prospects become aware of the existence of a solution.
  • Interest Phase – in which prospects demonstrate interest in a product by conducting product research.
  • Evaluation Phase – in which prospects or prospect companies examine competitors’ solutions as they inch toward a final buying decision.
  • Decision Phase – In which a final decision is reached and negotiation begins.
  • Purchase Phase – in which goods or services are purchased.
  • Reevaluation Phase – in B2B sales it’s common for offerings to involve contracts that need to be renewed. As a customer becomes familiar with an offering, and especially as a contract draws to a close, a customer will enter a reevaluation phase during which they’ll decide whether or not to renew their contract.
  • Repurchase Phase – in which a customer repurchases a product or service.


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Yes we have years of coding and design knowledge and we are very good at building websites, but we also have actual business management experience and an understanding of what it takes to run a business from logistics through to marketing.
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